Back in 2013… adopting a “never-say-die” business approach and attitude regarding the smart car line, GmbH is once more presenting, still another smart concept car. Those of you that have followed the smart car, GmbH is the smart car production arm of Mercedes-Benz and Daimler. At that time, they unveiled the worlds very first eco-friendly pickup truck – the electrically powered smart For-Us concept vehicle.
This vehicle follows in the smart tradition with a mini-micro pickup designed to carry two-passengers. This concept is substantially larger than the company’s mainstay – the fortwo coupe. The increased size makes the For-Us approximately three feet longer, just a few inches short of a Mini Cooper.
Also, the pickup bed of the For-Us is setup to transport 2 all-new smart electric bikes, and having the ability to charge them – on the move. This makes the For-Us much like the Geely IC current vehicle.
The cleverly appealing smart For-Us utilizes the identical lithium-ion battery and the same electric drive in the smart ED electric-powered car.
This one more terrific smart concept car that will never make it to the street…
Smart GmbH has produced or attempted manufacturing approximately 8 distinct models. These have consisted of the smart crossblade, forfour-Roadster as well as the 4-door forfour. None of these models is still manufactured and can be seen as total financial calamity.
Additionally, there were the engaging concepts of the smart concept vehicles. Beginning with the crosstown, the formore SUV, forvision, and finally the ForspeED. All came and exited without a plan for implementation or success. As a result, all must be considered as failed attempts for the automaker to grow and diversify.
The core auto for smart, has always been the original fortwo design. We believe, like the majority practical consumers – why not get the first one right? It would then be possible to proceed to greater and improved models.
Mercedes-Benz USA is now in charge of sales and service for the fortwo in the USA. Plans were for a re-launch of the smart car U.S. with potent marketing campaigns behind it. However, it appears the company is providing us with yet another reproof concept flop which was displayed at the North American International Auto Show in Detroit called the For-Us.
Mercedes-Benz (Daimler) is coming off its best year in the past decade, but their smart GmbH division remains a challenge – The initial smart car was manufactured and sold nearly 13-years ago. Even diehard smart followers are confused about the future of smart.
The fact is that, before and after the smart fortwo’s official introduction in the U.S. in 2008, the marketing and promotion for the line was painfully neglected by Penske, the first U.S. distributor for smart. This contributed to lackluster sales of the smart and made the U.S. one of Daimler’s most significant problem areas. Smart car sales last year hardly made a blip on the radar at just over 5,000 cars.
In 2012, the third-generation Fortwo will be launched as a 2013 model, and will be based on the Forvision concept vehicle that recently debuted in Frankfurt. Current information is that the update will be primarily cosmetic, although third-generation electric models will definitely offer increased range and performance. Of more importance, the new model will be available for purchase rather than only on a lease.
Lots of people are beginning to question exactly how “smart” the smart car is, and how creative will Mercedes-Benz USA marketing get in promoting this model entry? Will they finally put the appropriate amount of marketing muscle and dollars behind the line to make it a success?