Smart Car of America isn’t just thinking Smarter, it’s worker Smarter too. A vehicle like no other requires one-of-a-kind marketing.

One unique aspect of marketing this diminutive vehicle is that it has already generated significant sales around the world and is extremely popular even among those who do not own them- or for that matter, can even buy one!

Massive, worldwide public interest in the Smart vehicle has already provided substantial free publicity to generate demand for successful 2007 Smart ForTwo introduction to the American marketplace.

Because the Smart Car has already established brand and vehicle awareness in a massive open market assessment, with the deliveries of 5,100 units in Canada.

Smart accomplishments only provide more evidence that Smart cars will meet with strong market demand in the U.S., even from finicky American car buyers; often identified for our mammoth automobile desires.

While Americans have traditionally flocked to large vehicles, ever-rising fuel prices and growing environmental consciousness are driving more Americans than ever to small automobiles for their personal transportation needs.

When launched to the U.S. market, Smart will need to satisfy pre-orders within a solid a distribution network; in a timely fashion and also satisfy sufficient walk-in traffic to achieve its goal of 20,000 units.

Smart thinking would have it that adequate inventory will allow for expeditious delivery to cost and quality-conscious American buyers of innovative Smart Cars.

But Smart marketing, production and distribution alone won’t seal the deal for the Smartest drivers. Assurances that maintenance, and sufficient after-sales servicing can be completed throughout the United States, with readily available parts, are also important to savvy consumers. .

For Smart buyers, cost and fuel-consciousness are only one part of the total value equation. If Smart marketing, production, distribution and pricing are met with sufficient after-purchase servicing, Smart owners can be promised Smart value.